ABOUT THE CLIENT
Fifty100 was one of our own startup ventures which kicked off in early 2009. A highly robust direct to fan music distribution concept, Fifty100 was a do it yourself platform for the indie artist who were seeking a broader audience as well as retaining their rights, ownership and revenues of their music sales. With a dedicated focus on finding licensing opportunities to place music in film and commercials, Fifty100 offered a strong e-commerce solution for artists to truly stay in control. However, as most will know, the music industry is a treacherous place and to this day, a true and real solution has not yet presented itself for the everyday musician to effectively control and monetize their creations successfully in order to actually make a living. For us too it was an unsustainable project and we’ve had to part ways with it.